Apolis @ Details Mag Profile / Michael Daube: Citta International
The Partons—the brothers behind Apolis Activism—share not only good genes but also a sense of social responsibility. Santa Barbara natives Raan, 27, Shea, 24, and Stenn, 22, started their L.A. label a couple of years ago with a few T-shirts and the idea of giving to humanitarian causes. Over the past year the brothers' West Coast-preppy sensibility has seeped into an expanded collection that now includes rugged board shorts (a collaboration with old-school surf brand Katin), pared-down aviator jackets, and double-zip hoodies. The brothers donate a portion of their revenue to manufacturing partners dedicated to sustainable products, like cotton growers in Uganda and a women's cashmere cooperative in Nepal [Citta Himalayan Women's Coop]. But despite the lofty goals, everything about the Partons and their clothes is understated, even the barely perceptible Apolis Activism logo: an embroidered red cross—the global sign of relief. Katie Hintz 
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